Humanize is a guided tour of what the next era in leadership and management will look like.

In case you hadn’t noticed, we’re at the end of an era. For 100 years we’ve been running our organizations like machines, but the cracks in the foundation are obvious. 70% of employees are disengaged. Smart companies like Kodak and Nokia fail to adapt to obvious shifts in the market. These are not the failures of individual managers and leaders. This is a failure of a system that is rooted in mechanical thinking. Humanize offers an alternative.

Humanize offers practical content and insightful thinking that will help businesses make the deep changes needed to thrive in today’s social world.”—Mike Smith, author of Matchpoint and President of

In the book, we identify 12 ways to lead and manage differently so you can tap into the power of what makes us human. We give examples of companies who are embracing things like decentralization, transparency, and systems thinking–and getting better results in the process. And we’re not the only ones. Scan the business literature and blogs and you’ll see these ideas everywhere.

So read the book, and start creating an organization that will actually work in the 21st century.

Viewing this prezi takes about five minutes, and it covers the core ideas in the book.


Jamie Notter & Maddie Grant

Jamie and Maddie have been collaborating for a few years on the intersection of social media and leadership. Maddie is a well-known blogger and partner in a successful social media consulting firm working with associations and nonprofits, SocialFish, and Jamie has been consulting to organizations on issues of leadership, conflict, and strategy for ten years. In 2009 they started to work together on the idea of the “social organization,” acknowledging that social media wasn’t just changing marketing and communications. It was challenging some of the tried and true principles of organizational leadership, structure, process, and behavior. In 2011 their collaboration came together in this book.

Praise for Humanize:

“Humanize is a deep dive on the impact of social media on leadership and the challenges of harnessing the power of engaged people. Wherever you are in the organization, this book helps you figure out what you need to change and dares you to make it happen. Stimulating and well done!”

—Mark Sanborn, New York Times Bestselling Author of The Fred Factor

“Companies need to be social, and worry less about doing social media. In this timely and important book, Grant and Notter provide a detailed model for making the humanization leap. Social media success is about people, not logos, and embedding that attitude in your company isn’t easy. But armed with this book, you’ve got a fighting chance.”

—Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your
Business Faster, Smarter, and More Social

“The days of controlling your message are dead. Born is the human organization where people buy from people, not companies. This is not another social media book. Notter and Grant dispel the notion that your leadership and your culture can continue to be self-centered and two-dimensional. With additional reading recommendations and worksheets, they’ll have you well on your way to creating a sustainable shift inside and outside of your organization.”

—Gini Dietrich, CEO,Arment Dietrich and founder, Spin Sucks Pro

“In 2002, Malcolm Gladwell released The Tipping Point, and changed the way we looked at influence. In 2008, Seth Godin released Tribes, and showed us how small groups of people could take Gladwell’s influence model and become leaders. Now, in 2011, Maddie Grant and Jamie Notter take these seminal books to their natural evolution. Humanize: How People-Centric Organizations Succeed in a Social World shows us how leadership and influence of your internal and external customer starts as all businesses start—with its people. This book strips away the myth of strong-arm leadership and offers solid, actionable paths that actually work. This is your compass for the direction your business needs to travel if you want to stay alive.”

—Danny Brown, CEO of Bonsai Interactive Marketing, award-winning marketer
and blogger at, and author of The Parables of Business

Need to reach us?  Contact Maddie Grant, or contact Jamie Notter. For speaking inquiries, email our agent, Marsha Cassel. For media inquiries or review copies of the book contact Lisa Jacobson-Brown of Que Publishing.