Social Leadership Survey

In the fall of 2012, we surveyed 505 individuals about social media and leadership. The survey questions gathered data on their perspectives about social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results. The results of the survey, completed mostly by individuals who work in organizations that are actively using social tools, provide some interesting insights about the deep ways in which social media has become a disruptive force in our organizations.

The survey results are available for free. We will put you on our mailing list, but you can always unsubscribe later (and honestly, we don’t use the list that much).

In the report you’ll see answers to questions like:

• Does a leader’s use of social media give your company a competitive edge?
• Are you concerned with the lack of involvement in social media by the leaders in your organization?
• Should a leader’s involvement in social media be limited to crisis situations?
• Are social leadership traits desirable in a leader?

In our analysis of the responses to these questions, we identified three insights and next steps that have important implications for social media strategy, leadership, and organizational culture.

We also send a copy to everyone who Completes our organizational assessment.